Building the foundation for AI success

Sadie Thoma, director, U.S. ads marketing at Google, sits down with Willie Jackson, EVP, solutions architect at Starcom, to discuss how marketers are embracing AI in their work and the lessons learned along the way. Hear about real-life wins from a U.S.-based consumer electronics retailer and the three things marketers should focus on to set the foundation for success with AI.

This is part of a series of conversations for Think with Google that features Google experts and industry notables as they explore the latest research, campaign insights, and success strategies to empower your growth and avoid pitfalls in this moment of change. Learn how you can future-proof your marketing with Google AI.

At Think with Google, our mission is to educate and inspire the next generation of marketers, advertisers, and creatives. Here, you can find the latest consumer data and insights, marketing tutorials, and perspectives from leaders across the ad industry. Subscribe to our channel and follow along.

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00:00 - Intro
1:12 - The client trends with AI
2:00 - How Best Buy used AI to drive efficiency
3:45 - How to evaluate the impact of AI
4:43 - Getting started with AI