The Power of Partnerships: J.Crew Hits The Slopes

What do J.Crew and the U.S. Ski Team have in common besides parkas? Retail and sports collaborations are having a moment, and ahead of the 2026 Winter Olympics (and after J.Crew’s partnership with USA Swimming led to a 10% boost in new customers), the brand is now launching a collaboration with U.S. Ski. The CEOs of both organizations will discuss how they plan to reach new audiences, drive cultural relevance, and amplify the visibility of two enduring icons at a moment when the world will be watching.

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