Ep. 07: Dr. Tripp on Creating His Own Opportunity and Building a Wellness Brand

In this episode of Beyond the Brand, I sit down with Dr. Zach Tripp — chiropractor, wellness entrepreneur, and the founder of Brewerytown Chiropractic in Philadelphia — for a raw, inspiring conversation about building a brand from scratch with no business background and a deeper mission to heal his own community.

Dr. Tripp opens up about being inspired by a single college course on alternative medicine, how he almost took the path of working in professional sports (under the Sixers' longest-tenured chiropractor), and why he ultimately chose to serve real people over elite athletes. He shares the exact mindset shift that helped him go from standing outside with a plastic spine trying to get new clients… to creating a systematized, referral-driven business that’s now certifying other doctors in Total Wellness.

This is about how to build a purpose-led service business without burning out. We go deep into his process, from using storytelling and personality on social media to why “feeling good feels good” became more than just a tagline.

You’ll learn:
Why content that connects is more powerful than content that just goes viral

How to grow a practice using grassroots marketing, word of mouth, and strategic referral partners

The one shift every healthcare entrepreneur must make if they want to be profitable

How Dr. Tripp batches 15–17 videos monthly for social using a lean creator system

Tools for emotional resilience, burnout prevention, and staying inspired as a founder

How to turn your approach into a certifiable framework (like his Total Wellness model)

Whether you're a creator, coach, wellness provider, or just someone who wants to build something with intention — this episode will reframe how you think about brand-building and community impact.

🔍 Topics Covered:
Building a business without formal training

Debunking chiropractic myths and educating through content

Creating systems that scale in a service-based business

Balancing brand-building and real-world impact

Repurposing content with a low-lift monthly filming setup

Why strong brand values attract better-fit clients

Turning your service model into a product (Total Wellness Certification)

Managing energy, not just time, as a founder

Emotional awareness and self-care for entrepreneurs

📩 Book a consult or strategy session: mejirearijaje.com
🧠 Follow Dr. Tripp:   / phillychiro   https://www.brewerytownchiropractic.com/
🎥 Subscribe for more episodes: @mejirearijaje

If this episode moved you — share it, save it, and send it to someone building something with soul.

#BeyondTheBrand #EntrepreneurLife #WellnessBusiness #PhillyEntrepreneurs #ChiropractorLife #TotalWellness #BrandBuilding #CreativeBusiness

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