世界を新鮮に感じ直す方法 | Kenya Hara | TEDxUTokyo

What is design?
Everything made by people is designed. But we are too familiar with it to realize the fact. Here he will show how to carefully observe the commonplace and feel as if you have never seen before. There is the very moment to search for “design”.

デザインとは何か。
人口物の全てはデザインされています。しかし、あまりに身近すぎてそれが見えにくくなっています。ここではありふれたものを注意深く観察し、まるで生まれて初めてそれを見るかのように感じ直す方法を示します。そこにデザインの入り口があります。

Kenya Hara Designer
Kenya Hara is a designer who views design as the formation of the external environment, and is involved in the formulation and practice of a wide variety of designs. His activities are diverse, including AD for MUJI and VI for Tsutaya. In recent years, he has been proposing a new vision of Japan as a high-resolution tourism destination, considering the Japanese climate as a future resource.

原研哉　デザイナー
デザインを外界環境形成と捉え、多様なデザインを立案・実践している。 無印良品のAD、蔦屋書店のVIなど活動領域は多岐。近年は日本の風土を未来資源と捉え、高解像度の観光を日本の新ヴィジョンとして提言。 His activities focus on the design of 'KOTO' as well as the design of 'MONO'. He develops exhibitions and educational activities with keywords that update existing values, and he also responsible for advertising, art direction, planning and management. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx