AI Won't Replace Marketers. But This Tool Will Help Them Win

Ever wondered how a solo founder builds a product, markets it, and keeps momentum without a huge team?

In this episode of Backstage with Builders, I sit down with Kristian Matic, founder of Coopa, to break down the realities of modern B2B marketing, building with AI, and the systems behind a healthy product journey.

👤 Guest Info
Kristian Matic is a marketing & sales expert who’s helped startups grow revenue through powerful marketing systems and content. Starting as an underpaid cold caller, he’s since built a marketing agency, trained founders, and now leads Coopa - a platform combining AI with marketing experience.

🔗 Guest Website: https://www.coopa.ai/
🔗 Guest Twitter/X: https://x.com/Kmaticu

👨‍⚖️ My Info
I’m Akhil Mishra, a Tech Lawyer for SaaS, IT, and Fintech founders.

Tech companies don’t fail because of code - they fail because of co-founder disputes, IP fights, legal landmines, and regulatory mess.

That’s what I help you avoid.

📱 My Socials
► Linkedin -   / itsakhilmishra  
► X - https://x.com/ItsAkhilMishra
► Substack - https://substack.com/@itsakhilmishra
► Youtube -    / @itsakhilmishra  
► Instagram -   / its.akhil.mishra  
► Need help? Fill this form - https://docs.google.com/forms/d/10Zxt...

🕒 TIMESTAMPS
00:00 Kristian introduction
01:50 Problems Coopa solves
05:30 1 thing Coopa does quietly well
07:20 Big mistake Kristian sees startups make with marketing strategy that Coopa fixes
11:45 When did Kristian feel, “Okay, this might actually work”?
12:18 1 question Kristian asks before making big product or marketing decisions
15:03 1 thing Kristian would do differently if starting his marketing journey again
17:10 The most important legal thing Kristian focuses on
19:50 How Kristian stays consistent and accountable when working alone
23:15 The future of Coopa

#foundermindset #marketingstrategy #aitools #aimarketing