11 - Ilona Schmiel on Audience Development, Negotiation, and the Future of Concerts
Автор: The Art She Manages
Загружено: 2025-11-15
Просмотров: 3
Ilona Schmiel, Chief Executive Officer of the Tonhalle-Orchester Zürich, shares her trajectory from studying cultural management in post-Wall Berlin to becoming a powerhouse leader in the performing arts. In this episode, we explore the art of high-stakes negotiation, strategies for building audience trust in contemporary repertoire, and why the shared live experience is more essential than ever in a digital age.
More about the podcast: https://www.tasm.studio/
Guest photo: © Gaetan Bally
00:00:00 Welcome to The Art She Manages
00:01:00 Is Formal Education Necessary for Arts Leadership?
00:05:21 Early Career Challenges & Discovering Leadership Skills
00:08:03 Connecting with the Audience: The Personal Approach
00:11:08 Strategy for Contemporary Music & The Creative Chair
00:17:28 Managing Teams: Oversight vs. Micromanagement
00:21:00 Creating a Safety Net for Risk-Taking
00:22:14 High-Stakes Negotiation Principles
00:23:40 Fundraising: Asking for Money vs. Offering Opportunity
00:27:01 Emotional Detachment When Projects Fail
00:27:51 Being a Female Executive: Working Harder & Preparation
00:30:00 Knowing When to Ask for Help & Building a Network
00:31:57 The Evolution of Authority & Decision Making
00:32:23 Work-Life Balance & Preventing Burnout
00:35:14 Post-Pandemic Reflections: The Human Need for Live Music 00:39:27 Breaking Down Barriers for New Audiences
00:40:34 Dream Project
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