Starting fresh with Aligned Clients + Ending Client Contracts

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As we find ourselves in this time of year ripe with fresh starts and renewed perspectives, I wanted to share an important conversation I'm having frequently: aligning with the right clients and parting ways where necessary. 


Letting go of clients who no longer align with our evolving goals can be tough. I know from stories shared by many of my lovely clients that this can be quite daunting. You feel that dreaded stomach drop at the thought of having "the talk,".


Let me assure you, you are absolutely not alone. Every business owner faces this at some point in their journey. Wanting to work with more aligned clients is a positive indicator of growth—it's a necessary part of evolution. Recognising misaligned client relationships isn't a reflection of carrying out something incorrectly; it's merely an acknowledgment of normal progress. 


Think of it like ripping off a Bandaid; the quicker the better. The more we stress over it, the worse it seems. 

Today, I'm taking you through the practical steps to best approach this delicate process:


1. Assess Your Client Service Agreement


2. Plan Your Exit Strategy


3. Consider the Handover Process


4. Communicate Transparently


5. Follow Through with Integrity


By framing the process as an opportunity for both parties, letting go of misaligned clients can become a mutually beneficial step. Terminating a contract doesn't have to be awful, and when handled with care, it can reinforce your brand's integrity and values. 


I believe that both you and your clients deserve to thrive in partnerships that excite and inspire. If you need assistance or feel out of your depth, don't hesitate to reach out. You don't have to navigate these waters alone. Remember, your support network can be instrumental during these challenging times.






LINKS:






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