Ultimate Guide to Ecommerce Price Optimization

In this video, we're breaking down the core principles behind ecommerce price optimization and how to choose prices that actually increase revenue and profit. Most brands spend months tweaking pages, ads, and creative but ignore the one lever that impacts profit more than anything else: pricing. Whether you're underpricing and leaving money on the table or overpricing and killing conversion, this guide will help you find the balance that maximizes long-term growth.

⏱ Chapters
00:00 – Introduction
01:42– Understanding Price Elasticity
03:30 – Psychological Pricing Principles
03:43 – Charm Pricing
04:18 – Anchoring
04:57 – Price–Quality Effect
05:25 – Relative Value Framing
05:55 – Offer Structure Optimization
06:13 – Bundles to Increase AOV
06:36 – Volume or Quantity Discounts
07:00 – Free Shipping Thresholds
07:30 – Subscription vs. One-Time Purchase Pricing
08:04 – Simple Price Optimization Playbooks
09:57 – How to Run a Price Test
12:10 – Outro

💡 What You'll Learn
💰 Why a 1% price increase can lead to an 8–10% profit increase
📊 How to understand price elasticity without advanced analytics
🧠 Psychological pricing principles that change perception, not just numbers
🎯 Offer structures that increase AOV without lowering prices
📦 Low-risk playbooks: micro-increases, good–better–best, and threshold optimization
🧪 How to run clean price tests that produce reliable, actionable data
⚙️ The right metrics to judge beyond conversion rate
🔗 Helpful Links
💵 Start optimizing your prices with Shogun Price Testing → https://getshogun.com/solutions/shopi...

Pricing is the fastest lever you can pull to increase profit without spending more on ads or traffic. Stop guessing and start testing with confidence.

👉 Ready to optimize your pricing? Download Shogun's Price Testing app and find your most profitable price point!