Crafting a survey that yields accurate and actionable data can be challenging, especially when common mistakes slip into your design. In this video, Professor Kevin Hartman reveals the six most critical survey design errors that can lead to confusion, bias, and unreliable data. From ambiguous wording to double-barrelled questions, learn how to identify and correct these pitfalls to ensure your surveys deliver the precise insights you need.
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Chapters:
00:00 Introduction
00:41 Video Overview
01:18 Overview of the 6 Critical Survey Mistakes
02:06 Ambiguity
02:53 Double-Barrelled Questions
03:44 Leading / Loaded Questions
04:25 Assumptions
05:08 Burdensome Questions
05:47 'Wrong' Sensitive Questions
06:42 Randomized Response Surveys
08:19 Other Survey Design Considerations
09:40 Subscribe, Like, and Share!
09:58 Review and Close
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Key Points Covered:
• Ambiguity in Questions: Learn how unclear questions can distort responses and how to avoid them.
• Double-Barreled Questions: Discover why asking two questions in one can lead to inaccurate answers.
• Leading/Loaded Questions: Understand how certain questions can bias respondents and skew your data.
• Assumptions in Questions: See how assuming respondent knowledge can affect survey validity.
• Burdensome Questions: Find out why overly complex questions reduce response quality.
• Handling Sensitive Questions: Learn techniques to minimize social desirability bias and encourage honest answers.
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Join the Community:
👉 Subscribe to our channel for weekly videos on data analytics and storytelling.
👉 Sign up for our e-newsletter (https://www.artscience.school/sign-up) for deeper dives into analytics topics.
👉 Follow Kevin on LinkedIn ( / iamkevinhartman ) for weekday posts and insights.
👉 Follow us on LinkedIn ( / artscience-analytics ) for updates and news.
👉 Visit our blog (https://artscience.ai/blog) for more resources and updates.
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Connect with Us:
Website: https://artscience.ai/
Newsletter: Sign up at https://www.artscience.school/sign-up
Blog: https://artscience.ai/blog
Become a better data analyst with Art+Science. We're excited to take this journey together and help you become a data storytelling expert!
____________________________________________
Keywords and Tags:
Recency-Frequency Matrix
Customer Segmentation
RFM Analysis
Data Analytics
Customer Retention
Marketing Strategy
Excel Tips
Google Sheets
SQL for Analytics
Business Strategy
Art+Science
Kevin Hartman
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