E.92 - Cold Outreach Is Dead. Here’s What’s Actually Working in 2025 w/ Justin Michael

Humans Should Be More Like Machines + Machines More Humans.

We all know how hard new business development is. People rightly are saying "Cold Outreach Is Dead.”

Get his best selling book now: https://coldcallalgo.com/launch

With the rise of automation and spam cannon selling, in 2025, blasting generic emails isn’t just ineffective, it’s a brand killer.

In this episode of Making Revenue Tick, Richard Washington sits down with Justin Michael, bestselling author, futurist, and GTM advisor, to unpack what actually works in outbound now. For your job, company, or side hustle.

This isn’t theory. It’s tested, proven, effective - and it scales!

You will get a highly tactical, controversial, high-ROI blueprint the top 1% of sales teams are already using to get ahead.

You’ll learn:

Why outbound is broken, and how to rebuild it using modern technology enabled selling

The AI + EQ playbook for hyper-personalized, scalable outreach

How founders can stop burning cash on underperforming Sales teams

How to make a side hustle work, when 40% who want to are failing

The future of sales development in a machine-human hybrid world

Justin’s frameworks for building pipeline that actually converts

🔍 If you’ve been searching for:
how to scale outbound sales in 2025”
“why aren't cold emails don’t work anymore”
“AI in sales outreach strategy”
“best GTM frameworks for B2B startups”
“how to fix SDR burnout and boost conversion rates”
"How can we win customers in this market?"

Or any of these:
Why “spray and pray” is burning your brand
The reason SDRs and revenue teams are burning out
How to build pipeline with AI WITHOUT killing human connection
Why humans need to be more like machines + machines more human
How to stop wasting precious hours on outbound that doesn’t scale
Why personalisation is misused in 99% of sales teams
What makes a sales message land in 2025 vs get deleted in 0.6s
How can you make that side hustle dream in to a profitable business
➡️ You just found gold.

About the Guest:
Justin Michael is a GTM innovator and author of “Tech-Powered Sales”, and his latest best seller "Cold Call Algo".

He’s worked with Salesforce, consulted across 100+ tech stacks, and leads the movement toward rehumanizing sales in the AI era.

📌 Subscribe for weekly episodes on GTM hiring, startup scaling, and sales leadership.
Follow Justin on LI:   / michaeljustin  

Read Cold Call Algo yet? https://coldcallalgo.com/launch
Follow Richard on LI:   / richwash  
Read Growth Magnet: https://www.linkedin.com/build-relati...

Chapters:
0:00 Intro to the master of outbound - Cold Call Algo author JMM
0:14 Meet Justin Michael: Consultant, Author, Outbound Expert
1:44 Switzerland, Road Trips, and European Life
2:28 From Sales Leader to Consultant: Justin’s Journey
4:18 Breaking Through in Consulting: From Side Hustle to Success
6:03 Cold Call Renaissance: Why the Phone is Back
7:33 LinkedIn Mistakes Most People Make (And How to Fix Them)
9:05 Finding Your Superpower: Talents vs. Gifts in Business
11:15 Why Niching Down Can Actually Be a Trap
13:02 Handling Failure and Rejection in Consulting
15:00 Selecting the Right Clients: Time vs. Money Trade-Off
17:14 Brand vs. Service: Why Disappearing Helps You Win Clients
19:38 The Myth of Passive Income and AI Get-Rich Schemes
22:02 The Power of Outbound: Becoming the Master of 20%
24:45 Building Anti-Fragility and the Honey Badger Mindset
27:05 The Modern Role of Cold Calling and Voice in Sales
29:14 Building Systems That Scale (And Don’t Break)
32:10 The Toothbrush Rule: Why You Prospect Every Day
34:00 Content as Leverage: Books, Podcasts, and Platforms
36:53 Creating Conversations Through Content
39:47 Authenticity, Weirdness, and Finding Your Tribe
42:46 Cheeseboards, Client Fit, and Setting Expectations
45:01 AI vs. Human in Sales: What Should Be Automated?
48:52 How Cold Call Algo Helps You Book Meetings with CEOs
52:59 Final Thoughts: Becoming an Augmented Human

#ColdOutreach #Sales2025 #JustinMichael #MakingRevenueTick #OutboundSales #TechSales #Prospecting #SalesStrategy #SalesTactics #GTMstrategy #AIinSales #SDR #StartupSales #WMYT #ColdCallAlgo