[Book review] The Business of Expertise by David C. Baker

This amazing book shows how you can combine deep expertise with actually making money.

It's an extraordinary book, based on years of interviews with owners of mainly microbusinesses.

David C. Baker explains the importance of focusing one's market position, (whether or not it's by choosing a particular industry vertical). He has a wealth of stories, practical and immediately implementable tips, and addresses the key question of mindset.

A truly extraordinary book.
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