How to Turn Community Conversations Into SQLs and Sales | Community ROI with Jeanine Suah

“You can’t strategize your way through a $20 million funnel without talking to real people first.”


In this episode, we discussed how translating between “community language” and “executive language” unlocks collaboration, trust, and revenue: from reducing CAC to generating SQLs through authentic relationships and the human psychology behind successful community-driven business growth, in particular:
👉 Real power of language in breaking down barriers between founders, VCs, and internal stakeholders.
👉 Role of community as a “cheat code” to reduce CAC, lower churn, and increase LTV.
👉 Why do you need to balance business intuition with human empathy to define community goals.
👉 How internal community champions can bridge the gap across content, marketing, sales, and growth.
👉 Framework for tracking community-driven outcomes and translating them into measurable business value.


Join Yurii Lazaruk, the Community Consultant, and Jeanine Suah, a community-driven go-to-market and growth partner to fast-moving teams, CEO and co-founder at Bridg where she turns B2B brands into customer obsessions and turns that obsession into ROI, in connecting community goals with business goals to drive business growth!


Connect with Jeanine and Yurii on Linkedin:
  / jeaninesuah  
  / yurii-lazaruk-community-consultant  


Timestamps:
00:00 Meet Jeanine Suah: Community-Driven Growth Expert
01:17 Defining Community and Community Goals
04:35 The Power of Language in Community Building
07:03 Bridging the Gap Between Community and Business
12:04 Community's Role in Reducing CAC and Increasing LTV
16:57 Challenges and Solutions in Community Building


#communityROI #communitybuilding #businessgrowth