Inside BPI’s Digital Marketing Evolution with AppsFlyer | Building Smarter Banking
Автор: AppsFlyer
Загружено: 2025-08-04
Просмотров: 105
As the Philippines' most trusted bank, BPI is doubling down on its digital strategy to reach 50 million Filipinos by 2026. But scaling impact in a highly regulated, privacy-first world requires more than just ambition—it demands precision, agility, and data-led decisions.
In this short customer story, discover how BPI:
-Gained a clear view of which channels drive high-value users
-Optimized campaigns across iOS and Android despite changing privacy landscapes
-Used AppsFlyer Audiences to re-engage users with precision
-Shifted from basic installs to meaningful in-app engagement
-Future-proofed their strategy with deep linking and privacy-ready attribution
Through its partnership with AppsFlyer, BPI is driving measurable growth—not just in acquisition but in long-term customer value. This is digital transformation done right.
“AppsFlyer gave us the tools to make smarter, data-driven marketing decisions that help us grow and serve our customers better.”
–Carlos Palma, Programs & Acquisition Lead, BPI

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