The Rise And Fall Of Supreme : Is Corporate Hype Killing The Brand?

Supreme, its one of if not THE most popular streetwear brand in the world. They've got 14 stores around the world, global recognition, and a total equity of $1 billion.

So you're probably wondering what the hell is Supreme doing in the rise and fall of a streetwear brand series?

Before you raid the comment section with NOOO SUPREME IS NOT DEAD YOU IDIOT (you know how some of yall do) but just hear me out.

No Supreme is in no way dead like say Dope or Last Kings is dead, with Supreme it's more like BBC or Bape, they are probably commercially at their highest point ever, but from the perspective of what they started out as, all 3 can considered dead from the stand point of how we once knew them.

What do I mean by that? Let me explain, I'm Nate the great from takeflight214.com and this is the rise and fall of supreme.

https://www.takeflight214.com/
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If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:

What Happened To Crooks and Castles: https://www.youtube.com/watch?v=cD-ia...

What Happened To Alife: https://www.youtube.com/watch?v=6PCDS...

What Happened To Diamond Supply Co. : https://www.youtube.com/watch?v=uSwr6...

What Happened To Billionaire Boys Club/Icecream : https://www.youtube.com/watch?v=BUlyW...