What is a Merchandiser?

In this video we go inside a sublimation printing factory and talk about the REAL job of merchandisers:

👩‍💼 Merchandiser = the “ringmaster” of the factory
📲 Communicates with the boss, customers, factory floor, and subcontractors
🧵 Coordinates trims, fabric, buttons, zippers, labels — everything on the BOM
📝 Manages quantity breakdown lists, sizes, fabrics, and styles
🤹‍♀️ Uses both soft skills and strong technical knowledge every single day

We also discuss:
🏭 Working with 10–20 different subcontractors
⚙️ Sourcing every item in the Bill of Materials (BOM)
💸 Why factories sometimes won’t start work until customers pay
🚚 Rush orders like “50 hangtags in 48 hours”
💬 Constant WhatsApp communication between factory and buyer

💡 Key takeaway:
👉 Merchandisers are the backbone of production — solving problems, chasing deadlines, organizing suppliers, and keeping the whole process moving. Without them, nothing ships.

Can you see how talking to an independent consultant with 15+ years experience working in Vietnam will help you do business in Vietnam? Join one of my weekly webinars where I answer questions from the audience. Welcome to Vietnam.

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How I got here...

2008 Left my job as an electronic technician working on offshore oil rigs
2008 Moved to Vietnam to settle down and start a family
2009 Started working for a t-shirt factory in Vietnam doing their marketing
2010 I started building websites related to manufacturing in Vietnam; learned web design, SEO, graphic design and digital marketing
2011 Started consulting for free for start ups that wanted to produce small quantity in Vietnam.
2012 Attended Sourcing at Magic Trade Show in Los Vegas representing Vietnam. Attended Magic each year until 2017.
2013 Wrote eBook called Produce Garments in Vietnam
2014 Wrote eBook called Buy Eco Fabrics in Vietnam
2015 Wrote eBook called Control Quality in Vietnam
2016 Wrote eBook called Make Tech Packs in Vietnam
2017 - 2024 Grow my consulting and factory tour business to what it is today - a great way to help 100’s of clients find factories fast in Vietnam.