How Have You Navigated the Challenges of Recent Years? | Interview with PermaRoof's Adrian Buttress

Behind the Scenes at PermaGroup: Business insights in our top line interview series with Adrian Buttress

How Have You Navigated the Challenges of the Last Few Years with Stock, Import Restrictions, Covid-19 etc?

Video transcript:

With Covid restrictions and other challenges over the last two years, for the Covid part, we decided that every - well, once we had the first shutdown, we said "OK, we've never been here before, no one's ever been here before, so how do we manage it?"- and we decided that at 8am every Friday morning, the Directors would get together to define the department's operations and just assess what had happened that week - what was the current legislation? what did we have to do to be safe?

So every Friday morning we had those meetings, just to reassess and plan the following seven days - and we still do that today, even though it's not so much Covid-related - it's performance-related and we've got a real hold on the business, so if we have any problems or anything like that, they can be only a couple, up to five days old so we can nip them right in the bud.

With the stock allocations, obviously, we were on allocation ourselves, so we just had to, you know, just try and give everyone a little bit of something, it wasn't 100% success rate, but loyal customers we did prioritise - we said no to a lot of business, because other people were running out, they were coming to us as new customers, but we had to say no. It was hard, you know, hard to do, but it was the right thing and just supply loyal customers with whatever we could - it's like trying to feed a starving family of five, with enough food for three, you know it was one of those situations, but that's how we managed it.

About Adrian Buttress

Since 2002, Adrian Buttress has been helping to steer PermaRoof UK to success and growing the business to form part of PermaGroup. Today, we offer a wider range of some of the most innovative products and services to the roofing and construction industry. Find out more about Adrian and the PermaRoof team at https://www.permaroof.co.uk/team

About PermaGroup

PermaGroup - a growing group of quality brands and dedicated industry sector support under one umbrella
https://www.permagroup.co.uk/

PermaRoof UK - core products, services and support for trade and DIY
https://www.permaroof.co.uk/

PermaRoof Online Store - the leading importer for Elevate RubberCover, choose from the widest range of EPDM roofing products and buy online
https://www.permaroofstore.co.uk/

PermaRoof Commercial UK - offering dedicated commercial support to contractors, architects and project managers
https://www.permaroofcommercial.co.uk/

The Skylight Company - providing high quality flat roof and pitched roof windows, access rooflights, roof lanterns and the widest range of highly customisable dome skylights
https://www.theskylightcompany.co.uk/

PermaLawn - exceptional quality in our range of artificial grass for homes, businesses and shows
https://www.perma-lawn.co.uk/

PermaFence - innovative, robust and beautiful, our range of permanent fence panels offer immediate relief from the maintenance of traditional fencing
https://www.permafence.co.uk/

PermaRoom - the possibilities are endless in our range of steel-framed buildings, fast and straightforward to erect. Off-the-shelf frames or full CAD design service available
https://www.permaroof.co.uk/steel-fra...

PermaKit - the PermaRoof EPDM Kit Builder app makes light work of quantifying flat roofing materials. In just four steps, generate your full kit list - free to use for trade and DIY
https://www.permaroofkit.co.uk/