Are you undervaluing your expertise?

Here's a thought that's bound to ruffle a few feathers: stop discounting your value. Yes, you heard me right. If you're slashing prices to get clients, you're not just losing money—you're losing respect.

Holly Jean Jackson recently shared a compelling perspective on our podcast, Inspiration Contagion. She argues that when we cut prices, we're not doing anyone any favors. In fact, we're undermining our own expertise and the client's commitment to the transformation process.

Think about it. How much time, sweat, and tears have you poured into honing your skills? How much pain have you endured to become the expert you are today? Why should you shortchange yourself by pricing based on hours instead of the profound impact you deliver?

Let's face it, the real value you offer is not in the hours you work but in the decades of experience and the unique superpowers you bring to the table. So why are you pricing like you're selling widgets?