Why Americans Prefer American-Made Hi-Fi Products Over European?

In this thought-provoking video, I dive into a conversation rarely discussed—why many European high-end audio brands struggle to break into the U.S. market. After years in the trenches of the hi-fi industry, I’ve identified key barriers: American audiophile loyalty to domestic brands, inflated distributor markups, service limitations, and a lack of aggressive marketing.

I also highlight how Audio Group Denmark—makers of Borresen, Axxess, and Ansuz—have become a success story by doing the opposite: investing in U.S. marketing, creating accessible price points, and building strong dealer support.

If you're passionate about high-end audio and want to understand the real forces shaping the market, this is a must-watch.

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Wilson Audio vs European brands

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