Can TikTok's CRM Save Your Dead Shop?

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In this explosive episode, Ivan breaks down the latest changes to the platform—from brutal penalties for low on-time delivery rates to shiny new shopfront tools, smarter CRM tools, and the rise of affiliate performance tiers. But the heart of this episode? A raw look at one of the most underestimated drivers of success: reviews. Drawing from over a decade of Amazon e-commerce experience, Ivan explains how one bad review—or worse, no reviews—can tank your product before it even gets traction. Learn how TikTok’s new shop health metrics, affiliate tiers, and CRM tools tie directly into review strategy, and why hitting 10 reviews is the critical milestone your product can’t afford to miss.