Creating attention in marketing and retailing

In this video you will learn how to create visual magnets that attract shoppers' attention. A very large number of stimuli constantly bombard shoppers’ senses. Because of that, their attention is very selective. People have to be selective and focus their attention. Consumers simple can’t look at every product, read every sign, and admire every display prepared by marketers. That's why you have to stick out. You have to create visual cues to break through the clutter. I'll show you how.

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