The Donor's Genotype: A Biological Theory of Fundraising
Автор: Click & Pledge
Загружено: 2025-11-18
Просмотров: 1
Is your fundraising strategy reactive or predictive? In this episode, we introduce a new lens for understanding donor behavior: The Biological Theory of Fundraising.
We move beyond simple transaction history to treat your donor base as an evolving ecosystem. By applying the principles of evolutionary biology and neuroscience to the Click & Pledge ecosystem, we uncover a framework for anticipating donor needs before they even click "donate."
In this episode, we cover:
• The Neuroscience of Giving: How "Mentalizing" and the "Free Energy Principle" drive donor decisions to minimize surprise.
• Genotype vs. Phenotype: Why the Bene Score is your donor’s hidden DNA, and how gifts are merely the visible expression of that potential.
• Ontogeny: Understanding the "embryo-to-adult" development of a single donor’s lifecycle.
• Phylogeny: How to adapt when the entire "species" of donors evolves across generations.
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