Google Business Profile Optimization Tips (2025)

Want to show up better in Google Maps and local searches?
In this video, we’re sharing 9 actionable tips to help you optimize your Google Business Profile — formerly known as Google My Business — so you can improve visibility, build trust, and stand out locally.

From photos and reviews to UTM tracking and Q&A strategies, these quick updates can make a big difference over time.

👇 Skip to a specific tip:
00:00 - Intro
00:20 - Why Your Google Profile Matters
01:00 - Add high-quality photos
01:20 - Use UTM links to track traffic
01:40 - Post updates and offers
02:00 - Choose real categories
02:15 - Get and respond to reviews
02:30 - Add products/services
02:45 - Update seasonal hours
03:00 - Use Q&A proactively
03:20 - Monitor insights

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