Consumer Behaviour Unit 1 Full Explanation | BBE | Delhi University

Welcome to Learnfinity 🎓

In this video, we explain Consumer Behaviour – Unit 1 in simple Hinglish, specially designed for BBE students of Delhi University.

This lecture covers Personality, Perception and Positioning in a detailed, exam-oriented manner with real-life examples, making it perfect for concept clarity + exam preparation.

If you are preparing for BBE / BBA / BMS exams, this video will help you understand how consumer psychology works and how brands influence consumer decisions.


📚 Topics Covered in This Video:
Personality and its role in consumer behaviour,
Freudian and Neo-Freudian theories of personality,
Personality traits and anthropomorphism,
Perception and sensory marketing,
Absolute and differential threshold with examples,
Perceptual selection, organization and interpretation,
Risk perception in consumer decision-making,
Brand positioning and repositioning strategies.


🎯 Who Should Watch This Video?
BBE students of Delhi University,
Students studying Consumer Behaviour,
Marketing and management students,
Anyone who wants easy and clear explanations for exams.

👍 Why Learn with Learnfinity?

✔️ Hinglish explanations
✔️ Exam-ready concepts
✔️ Real-life examples
✔️ Perfect for long videos + shorts revision

📌 Watch Till the End & Don’t Forget To:
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👉 Share with your classmates

🔔 Upcoming Videos:
Consumer Behaviour Unit 2 – Consumer Learning & Attitude
Consumer Behaviour Unit 3 & 4 – Full Syllabus

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