Control Your Attention and Choose Your Life with Nir Eyal

Nir Eyal is an investor, keynote speaker, and author. He writes, gives advice, and teaches about how business, technology, and psychology all work together. He has been a lecturer in marketing at both the Stanford Graduate School of Business and the Hasso Plattner Institute of Design at Stanford in the past. His books have resonated with readers worldwide, selling over 1 million copies in over 30 languages. He joined us today to talk about his book, ‘Indistractable: How to Control Your Attention and Choose Your Life.’

When you struggle with something, the first thing you can do is try to figure it out yourself or talk with the people who are closest to you. If those don’t work, writing can help you figure out your thoughts and emotions when you are struggling. Starting the conversation, Nir explains how he got to write his book ‘Indistractable’ due to his struggle to keep focusing.

Goals are what motivate people. It keeps them hoping to do better and be better. The number one reason people don’t achieve their goals is that they quit. Most of the time, people quit because they don’t feel like continuing. It’s the feeling of discomfort that comes with difficult-to-achieve goals. You deliberately make yourself distracted rather than finishing what you want to do, delaying the process. In this phase of the conversation, Nir explains some tools that can help with distractions, including the 10-minute rule.

Most people devote their time to anything but themselves. You are the most important person in your life; therefore, you have to make time for yourself. It doesn’t matter if you have all the money in the world if you don’t look after yourself or the people you love. You can always make money, but not time.

07:20 Writing
13:00 Traction
20:20 Motivation
25:00 Quitting
29:08 10-minute rule
36:05 Money and time
43:00 Time and you
50:00 Emails
01:00:00 Money at stake

Resources
Connect with Nir
Website - nirandfar.com/
Twitter - twitter.com/nireyal
LinkedIn - linkedin.com/in/nireyal/
Instagram - instagram.com/neyal99/

Indistractable: How to Control Your Attention and Choose Your Life
by Nir Eyal
amazon.com/Indistractable-Control-Your-Attention-Choose/dp/194883653X