BrandZ Most Valuable Italian Brands 2021 | Countdown
Автор: BrandZ Library
Загружено: 2021-05-05
Просмотров: 855
Discover the Top 30 Italian brands, their rankings and brand values.
Despite a turbulent year, and the threat of a lasting economic recession, the Kantar BrandZ™ Most Valuable Italian Brands ranking has risen by 11%, to reach a total brand value of $114.6 billion.
Gucci retains the top position as Italy’s most valuable brand for the third year, with a brand value of $33.8 billion. Italian luxury brands continue to dominate the ranking, accounting for 42% of the total brand value of the Top 30.
17 brands increased their value, by an average of 24%, including the fastest risers: Bottega Veneta (No.12, $2.2 billion, +54%), Aperol (No.23, $1.1 billion, +54%), Fendi (No.8, $3.2 billion, +48%), Enel (No.2, $13.6 billion, +41%) and Ferrari (No.5, $6.8 billion, +35%).
The most valuable brands in Italy – and the fastest-growing smaller brands – clearly demonstrate the benefits of being meaningful, different and salient in consumers’ minds. Those that stand out against others in their category in ways that are relevant and important to people have posted significantly stronger performances.
www.kantar.com/brandz
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