Why Most Roofing Web Design & Marketing Companies SUCK at SEO

Welcome back to Roofing SEO School, where the only thing we build higher than roofs is your Google ranking. Now, let's talk about why most roofing web design and marketing companies are about as effective at SEO as a screen door on a submarine.

First off, many of these companies don't specialize in SEO. Their bread and butter might be pretty graphics or snappy social media posts. SEO? Oh, that's just the side salad to their main course. It's like going to a cardiologist for a toothache—sure, they're both doctors, but you won't leave with a better smile.

And their overhead? Sky-high! Big teams, fancy offices, sponsorships... I mean, if their SEO skills were as big as their conference room, you'd be set. But let's be real, they're spreading themselves thinner than the icing on a cheap birthday cake.

Now, here's the sneaky part—it's an easy upsell. They've already sold you a website for the price of a small island, so why not throw in SEO services? It's like, 'Trust us, we've got this.' But when it comes to showing results, they're like magicians — distract and evade.

Speaking of belief, some of these companies sell SEO the way kids sell lemonade—without conviction. They don't believe it's the nectar of the gods that it is—capable of delivering those sweet, sweet organic leads. Instead, they push for PPC because, let's be honest, it's easier to justify immediate but costly traffic than the slow and steady climb of SEO.

And then there's the desire to stay relevant without the depth of knowledge. Why do they talk about everything under the sun except SEO? It's like a chef who talks about farming, eating, sleeping—everything but cooking.

These companies, they've run out of SEO juice. Instead of digging deeper, they dig elsewhere. And let's be honest, that's like digging for gold in your backyard—it's optimistic, but you'll likely just end up with a hole.

But let's be real—the pros out there? They see through the smoke and mirrors. They know the difference between a jack of all trades and a master of one. Because when the rubber meets the roof, you need someone whose SEO well runs as deep as the Mariana Trench.

Look, it's simple.

It's not about doing a little bit of everything. It's about doing one thing like it’s the only thing that matters.

So, don't get distracted by the flashy juggling act. In the words of the great Bruce Lee,

'I fear not the man who has practiced 10,000 kicks once, but I fear the man who has practiced one kick 10,000 times.”

If you want to be that man, or woman, with a solid SEO strategy, stick around. Hit that subscribe button like it owes you money, and let's get your roofing site to the top, where the view is awesome and the leads are plenty.

Visit us here:   / roofingseoschool