Ep. 5: Entrepreneurship, Franchise Growth & Breaking Norms with Shruti Khaitan & Dishant Choudhary

Ep. 5 of our podcast is a story of ambition, law, and business coming together in unexpected ways. Shruti Khaitan and Dishant Choudhary both began their journeys with law degrees, but instead of following the expected path of legal careers , they chose to build something of their own. Their conversation reflects what it means to step away from legacy, break stereotypes, and prove yourself as an individual.

From the rise of India’s lab-grown diamond industry and its role in shaping the economy, to creating a premium homegrown brand in Assam, this episode captures how innovation and local opportunities can drive global change. Dishant shares insights on running a franchise business, the growth potential in Guwahati and Northeast India, and Shruti’s unexpected story of how John Abraham and Northeast United FC became part of their journey.

This episode is more than just business talk - it’s about courage, ambition, and redefining success in today’s world. If you’re curious about entrepreneurship, franchise models, diamonds, or the future of business in Northeast India, this conversation will inspire you to think bigger and chase your own path.

Connect with us on Instagram →   / mindsbehindmoves  

Guest Instagrams:
Shruti Khaitan-   / __shruti9898  
Dishant Choudhary -   / dishantchoudhary2  

Host Instagram:   / _vidhichowdhury  


Music by Mykola Odnoroh from Pixabay

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#entrepreneurship #businesspodcast #indianeconomy #franchisebusiness #northeastindia