How to Find Decision Makers in a Company

Unlock the secrets to successful B2B prospecting in our latest video! Discover how your sales team can efficiently locate and connect with business decision makers to elevate your prospecting game.

This step-by-step guide outlines six powerful strategies to help you pinpoint key influencers and expedite your sales process:

1. Harness the power of sales intelligence tools like Cognism Sales Companion to filter by job title, seniority, and detect buying signals instantly.
2. Utilize AI to explore company websites and gain access to contact details, firmographics, and tech stack information swiftly.
3. Maximize LinkedIn's potential by employing data overlays for immediate access to direct dials, insightful company data, and recommended contacts.
4. Monitor job changes and buying triggers to ensure you connect with decision-makers at precisely the right moment.
5. Leverage intent data to target prospects actively researching your product category, boosting your chances of success.
6. Keep your prospect lists up-to-date with enriched data, ensuring contact accuracy and reliability.

Plus, learn how to sell effectively to a buying committee by asking key qualifying questions to identify all influential parties.

The main takeaway? Timely, targeted outreach to verified decision-makers not only boosts conversions but also accelerates sales cycles. Discover how Cognism stands out as the ultimate platform for achieving these results.

Get a Cognism data sample: https://www.cognism.com/datasample
See Cognism's blog on finding business decision-makers: https://www.cognism.com/blog/decision...

How to Find Decision Makers in a Company

00:00 Introduction
00:31 Use sales intelligence tools
01:02 Research the company with AI
02:09 Research LinkedIn profiles
02:58 Track job changes and buying signals
03:22 Use intent data
03:59 Enrich prospect lists
04:43 How to sell to the buying committee
05:20 Key takeaways

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About Cognism
We give you mobile phone numbers and B2B emails of people you want to do business with. Find out more ➡ https://www.cognism.com/