Psychology Gives You Underrated Superpowers in CRO: Let's Show You How!

It's not enough to understand what happens on your website. The "why" illuminates blind spots.

Hold up. This is nothing new, right? Everyone gets the importance of the "why". Everyone is running qualitative research.

Yes... But not everyone is equipped to decipher intent.

Enter the psychologists!

People trained in the science of researching and interpreting human behavior.

We're happy to say that this session is in collaboration with Online Dialogue - one of the first and only CRO agencies to work on client strategy with their panel of psychologists.

When we surveyed and interviewed 200+ agencies for our Growth Blueprint report, psychologists emerged as the rare hire. Rare and impactful.

With Isabella Klaassens and Lotte Reijmer, the panel is designed to make psychology your roadmap's tangible competitive edge. The duo will cover:

1) Why real psychology doesn't look like hype and "use this right away" compilations
2) Their framework to include both qualitative and quantitative data in ideations, through a psychologically robust lens
3) How to have guardrails in place to encourage healthy skepticism that ultimately uncovers exactly what works for your niche audience -- instead of averages and generalizations

Let's add another lever to your CRO skillset for 2026.

When artificial is the flavor of the moment, leaning into the human component will set experimenters apart.

**Replay available.