Falling In Love With Japan… Ikigai: A reason for being

Ikigai: Your reason to be; why you get up in the morning, something that motivates and gives one a sense of purpose. This film delves into the Japanese belief that everyone has a reason to be, and a pursuit to commit their life to; a purpose which imbues a person’s life. This could be through work, family… or even diving with friends to find shellfish.

Falling In Love With Japan: we’ve teaming up with JNTO and Theobold Fox to create a series of evocative short films, each capturing an untranslatable words or phrases that offers an insight into Japanese life. Take a deep breath, make yourself comfortable, and prepare to fall in love with Japan.