How to Do a Social Media Audit (+ Free Template)

Performing a social media audit is the best way to know how your social media channels are really doing.

In this video, we’re going to answer the question, “what is a social media audit?” and walk through how to conduct your own. We’ll also show you how to use our free social media audit template, which will make conducting your own audit easier—download it here: https://bit.ly/3SIxxgq

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✨Resources in this video (and beyond):
✦ Social media audit template: https://bit.ly/3SIxxgq
✦ How to conduct a speedy social media audit: https://bit.ly/3SyV0AI
✦ How to set social media goals: https://bit.ly/3NaL0N9
✦ What are YouTube Shorts: https://bit.ly/3D9utV6
✦ How to use social media personas: https://bit.ly/3ffG7Wh
✦ Sprout case study: Indiana University: https://bit.ly/3TFHjBr

🌱Chapters in this video
0:00 Intro
0:35 What is a social media audit?
1:18 How to conduct a social media audit
1:46 Define your goals
2:23 Make a list of your accounts
3:27 Check your branding
4:12 Dig into your analytics
5:15 Get to know your audience
6:10 Identify top-performing content
6:55 Analyze your findings
7:49 Social Media Audit Template
8:19 Final word

💚 Make running a social media audit and managing all of your social accounts easy with Sprout’s Analytics, monitoring and publishing tools: https://bit.ly/3VXXIma

🤔 Curious about Sprout? Try Sprout free for 30 days to make managing your social channels easier: https://bit.ly/3VXXIma

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About Sprout:
Sprout Social offers robust social media management solutions for brands and agencies around the world. Start a free, 30-day trial to supercharge your social media today: https://bit.ly/3VXXIma

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