There's Only One YouTube: Insights from Industry Leaders

Industry leaders from YouTube, Mattel, Wpromote, Riot Games and Carat USA discuss YouTube's unparalleled influence on culture, the power of creator partnerships, and how brands are leveraging the platform's evolving landscape – from streaming to evolving consumer journeys. Learn how to tap into YouTube's unique storytelling potential and connect with passionate communities.

Featuring:
Jon Youshaei, YouTube Creator ‪@youshaei‬
Jason Horowitz, SVP US Marketing at Mattel, Inc
Christine Schrader, VP Strategic Innovation at Wpromote
Dan Sutton, VP of Global Marketing at Riot Games
Shana Kohen, EVP at Carat USA

Chapters:
0:00 Chapter 1: Introductions: Meet the Panel
2:00 Chapter 2: Why There is Only One YouTube
18:30 Chapter 3: YouTube is the Epicenter of Culture
24:50 Chapter 4: Creative Strategies for YouTube
32:14 Chapter 5: YouTube is the New TV
39:54 Chapter 6: Building Brand Recognition Through Authentic Engagement
47:00 Chapter 7: Navigating the Unpredictable Consumer Journey with YouTube
52:16 Chapter 8: Creators are the New Era of Entertainment