Winning Mind & Market Share Through Content with James White, Principal Strategy at Engage fi
Автор: dotCMS
Загружено: 2025-11-04
Просмотров: 58
In Episode 12 of "Real Talk, Real Trust with dotCMS," host Ryan Picchini (VP, GTM at dotCMS) welcomes James White, Principal Strategist at Engage fi, for an in-depth conversation on how financial institutions can strengthen relationships and drive growth through digital content.
James shares how the branch has moved to the browser, making trust, education, and authenticity more critical than ever. Together, they discuss how financial institutions can overcome silos, strike a balance between compliance and creativity, and measure the real ROI of content.
From personalized education to AI-driven compliance, this episode provides valuable insights for marketers and digital leaders in financial services seeking to modernize their engagement strategies.
▬ Contents of this video ▬▬▬▬▬▬▬▬▬▬
00:00 - Introduction to Trust in Financial Services
05:43 - Defining trust in Financial Services
08:26 - Consumer Trends and Engagement Strategies
12:44 - Foundational Elements of Trust
17:26 - The Importance of Digital Content
21:13 - Content Strategy Execution
26:05 - Revamping Digital Content Strategies
32:03 - Measuring ROI of Digital Content
37:36 - Key Takeaways and Conclusion
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