How To Target Business Owners On Facebook Ads

Think LinkedIn is the only channel to target business owners? Think again! We use both LinkedIn AND Facebook Ads to target business owners and most of the time Facebook ads gets the best results when it comes to lead generation!

🚨 Update: Even though it's now 2024, the video is still relevant today. I still use the exact same strategies to target business owners on Facebook. If one day the video becomes outdated I’ll record a new one, but so far the same strategies still work well!

To learn the right Facebook ads strategy to generate more leads, watch my free masterclass training here: http://salesappointmentsmasterclass.com

Here's what you'll learn:

1. How to target business owners using interest targeting on Facebook ads

2. How to target Facebook business page admins

3. Target people reading online business publications

4. Target people on Facebook ads by job titles (CEO, Owner, Managing Director, Business Owners, Founder, etc)

5. Target an email list of clients or customers and then creating a lookalike audience

6. Include relevant business owner related keywords on your Facebook ads and lead generation landing / opt-in pages

7. Leverage the Facebook pixel and Facebook algorithm to find relevant business owners that are interested in what you sell

These tips will help you find more business owners using Facebook ads.

Timeline:

0:00 - Best strategy to target business owners with Facebook Ads
1:54 - Tip 1
2:29 - Tip 2
3:31 - Tip 3
4:33 - Tip 4
4:42 - Tip 5
5:46 - Tip 6
7:06 - Tip 7
9:02 - Last Tip

IS FACEBOOK GOOD FOR B2B?

These days it isn’t so much B2B or B2C. It’s more about business to people.

And business owners ARE people.

And people use social media.

So before jumping to the conclusion that people in your target market “don’t use Facebook” it might be a good idea to look at the data first and see if that’s really true. The results might surprise you.

TARGET BUSINESS PAGE ADMINS

This first one is a hidden gen. It’s so simple, yet a lot of people don’t know it even exists. In the “detailed targeting” section within your Facebook ads business manager, you can target people who are business page admins on Facebook.

Target Facebook Business Page Admins

Most business owners have a Facebook page that they’re an admin of. So this is a really quick and easy way to find people that are likely to own a business.

TARGET MAGAZINES OR ONLINE PUBLICATIONS BUSINESS OWNERS READ

If the business owners read a particular magazine that has a large readership, you can search for it on Facebook ads manager, and target people who express an interest in that.

An example of online publications or magazines with large readerships are “Entrepreneur” and “Inc”.

For best results, try to find magazines or online publications that are specific to the type of businesses you’re targeting. For example, if I wanted to target investment businesses, I’d focus finding online magazines and publications for investors.

TARGET PEOPLE WITH AN INTEREST IN BUSINESS

One of the easiest ways you can target people on Facebook who are interested in “business” is to type in keywords into the Facebook targeting search box.

TARGET SPECIFIC TYPES OF BUSINESSES BASED ON INDUSTRIES

Targeting every and any business owner is most likely going to be too broad. So it’s best if you can drill down even further and pick out a specific industry type of business person to target.

For example, in Facebook’s interest targeting, it gives you the option to select a wide range of business categories for you to find people in.

TARGET SPECIFIC TYPES OF JOB TITLES

You can also use Facebook to search for different job titles of the people you want to reach out to.

Be sure to add multiple job titles. For example, business owners might use the job title “CEO”, “Founder”, “Director” and so on. So it will be a good idea to target all possible job titles that match your criteria.

Top tip: You probably won’t get many results for some job titles so click on the “expand interest” checkbox on Facebook and you can find more people similar to the ones who have the job titles you’re looking to target.

RETARGET PEOPLE THAT VISIT YOUR WEBSITE

If your website is attracting traffic from word of mouth, Google, LinkedIn or any other places, you can retarget them so they see your content the same day or a few days later.

This is a really cost effective way to keep bringing in more traffic and to take that traffic to the next step of your sales process.

CREATE LOOKALIKE AUDIENCES

If you have a large enough warm audience you can upload those into Facebook and Facebook will find other similar people. For example, a database of 1,000 of your best clients.

You can upload that database to Facebook and Facebook’s algorithm will find more similar people just like the ones you uploaded. Be sure to also split test multiple Facebook interests.