Google AI Max for Search

AI Max is officially rolling out and may already be in your accounts. But what is AI Max and should you use it? In this video, we'll cover what AI Max for Search is, what it isn't, and how the features could be used in your accounts.

0:43 - How This Video Will Work
1:12 - The First Thing You Need to Understand about AI Max for Search
1:57 - So Then, What Actually Is AI Max?
2:23 - What AI Max for Search Looks Like in Google Ads
2:55 - Beginning of Features Launched with AI Max
3:27 - Understanding Search Term Matching
5:49 - Keyword Prioritization with AI Max
7:32 - Text Customization & Final URL Expansion
8:57 - Location of Interest Controls
10:12 - Brand Settings
10:45 - URL Inclusion and Exclusions
11:48 - Changes in Reporting for AI Max
13:39 - One Additional Requirement for AI Max

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