Why Most Pest Control Marketing Fails (And How to Fix It)

Most pest control companies waste thousands on marketing that doesn't bring in new customers. They try random tactics, chase shiny objects, and end up frustrated when the phone doesn't ring.

In this first episode of Marketing That Actually Works, Adam Bennett and Elisabeth Pallante from Cube Creative Design break down the three biggest reasons pest control marketing fails—and what to do instead.

Your three key takeaways:

1. Random marketing acts waste money. You need a system, not scattered tactics.
2. Your website is your 24/7 salesperson. If it's not converting visitors into leads, nothing else matters.
3. Consistency beats intensity. Small, steady efforts outperform big campaigns that fizzle out.

After 20 years helping pest control companies grow, the Cube Creative team has seen the same mistakes repeated across hundreds of businesses. This episode gives you the foundation to stop guessing and start building marketing that actually brings in customers.

Whether you're running a 2-truck operation or managing a fleet of 15, this episode will help you see your marketing with fresh eyes and identify where your money might be going down the drain.

In this episode, you'll learn:

Why "trying a little of everything" is the fastest path to wasted budget
The one metric that tells you if your website is working
How to build marketing momentum without burning out your team
What separates pest control companies that grow from those that stay stuck

Resources mentioned:

Get your free pest control marketing audit at http://marketingthatactuallyworks.ai
Download the 20-Point Pest Control Marketing Checklist

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