What is Header Bidding wrapper | Client-side vs. Server-side header bidding [+Pros and cons]

Description:
Full webinar: https://resources.adpushup.com/types-...

Client-side header bidding (A.K.A. browser-side header bidding or header bidding) is a process where publishers take the inventory to multiple demand partners as soon as an impression becomes available.

This entire auction is conducted on a user’s browser. The process requires a header bidding wrapper that goes into a web page’s head code and the publisher gets to select the number of demand sources to plug into the wrapper.

Server-side header bidding, also known as server-to-server header bidding, is a technique when the auction takes place on a server instead of the user’s browser.

The server picks the request and calls demand partners to execute the auction. Once the bid is sold, the ad is displayed without affecting the page load time.

In this video:
Client-side vs. server-side header bidding
Pros and cons
Which one is right for you
Introduction to hybrid header bidding

Similar articles:
Client-side Header Bidding or Server-side Header Bidding: What to Choose?: https://www.adpushup.com/blog/client-...
Header Bidding: A Comprehensive Guide: https://www.adpushup.com/header-biddi...

For more information, check out our

Blog: https://www.adpushup.com/blog/?utm_me...

Webinars: https://www.adpushup.com/webinars/?ut...

Guides: https://www.adpushup.com/content-libr...

Or if you have any questions, reach out to us for a free 30-min consultation: https://campaign.adpushup.com/header-...

------------------------------------

00:00 What's the purpose of an HB wrapper
00:56 Types of HB wrappers
01:28 Working of the client-side wrapper (example)
02:12 Working of the server-side wrapper (example)
03:03 Client-side header bidding: pros and cons
05:52 Server-side header bidding: pros and cons
08:23 Who's the winner