Hiring marketing engineers will create true growth in 2026

Tactical execution used to be valuable. Now AI can build funnels, write copy, and design campaigns faster than any human.

I spent 13 years building marketing systems that generated over $200M in client revenue. The difference between good marketers and great ones isn't effort. It's understanding the psychology underneath the tactics.

In this video, I break down the three core principles that separate tactical marketers from marketing engineers:

1. Mindset: The mental models that let you see what others miss
2. Marketing Fundamentals: The tested psychology and systems that make people buy
3. Engineering Fundamentals: How to build $10M systems, not $10K campaigns

The era of the tactical marketer is ending.

Tactical marketers copy what works without understanding why. When AI can execute tactics faster than humans, that approach becomes obsolete.

The era of the marketing engineer is beginning.

Video Chapters:
00:00 Why AI Will Replace Tactical Marketers (And How to Avoid It)
00:38 The Three Core Principles That Built $200M+ in Revenue
01:48 Stop Doing This (The Fatal Mistakes That Keep Marketers Stuck)
02:33 Why Understanding Mental Models Beats Copying Tactics
02:45 How to Own Every Outcome Instead of Blaming the Asset
04:32 The Psychology That Makes People Buy (Not Features)
05:22 How to Sell a New Identity Instead of a Product
06:53 Why Your Copy Sounds Like ChatGPT (And How to Fix It)
08:00 How to Make Price Irrelevant in Your Offers
09:09 How to Move Buyers From Their Current to Desired Identity
10:05 Where Your Audience's Head Is on Each Platform (And Why It Matters)
11:08 How to Use Paid Ads to Amplify What Already Works
11:24 How to Build Systems That Scale Without You
12:46 The Exact AI System That Does in 40 Minutes What Took 7 People 8 Weeks
15:29 Why You Need to Own Your Data (And How to Do It)
16:53 Your Next Steps: Becoming a Marketing Engineer

Want to build systems that scale instead of campaigns that drain you?

Join Marketing MBA: https://marketing.mba/

Build your AI-powered content brain:

Pressmaster.ai: https://www.pressmaster.ai/

Sell your digital products, VAT-compliant with BNPL solutions:

Copecart: https://copecart.com/en-us/

Connect:

Raoul’s Instagram:   / raoulplickat  
Marketing MBA’s Instagram:   / marketing.mba  
Raoul’s LinkedIn:   / raoul-plickat  
Marketing MBA’s LinkedIn:   / posts  
Marketing MBA on X: https://x.com/marketing_mba1
Raoul on X: https://x.com/raoul_plickat

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