Everything about Indian Poultry Industry | Suresh Chitturi |Opportunities & Misconceptions | HRS 10

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In today’s podcast, we had an insightful conversation with Suresh Chitturi, Vice Chairman and Managing Director of Srinivasa Hatcheries, delving into the fascinating world of the Indian poultry industry. We explored the incredible journey behind Srinivasa Farms and Hatcheries, highlighting their contributions to revolutionizing egg and chicken production in India.
The need for increasing per capita egg consumption in India.
Understanding the difference between layers and broilers and their genetic selection processes.
Busting myths around the use of steroids and antibiotics in chicken growth.
The benefits of vitamin-enriched eggs and their nutritional value.
Suresh Chitturi’s impactful role and contributions through the International Egg Commission (IEC).
A walkthrough of the various life stages of operating a poultry farm, including earning potential and business opportunities.
Debating the age-old question: Is an egg veg or non-veg?
The fascinating story behind the creation of Chicken 65.

This podcast is not just about eggs and chicken—it’s about understanding the production process, breaking misconceptions, and recognizing the essential role of eggs in our daily nutrition. Tune in to gain valuable awareness and insights into the poultry industry!

⏰ Timecodes ⏰
00:00 Teaser
01:15 Guest Introduction
03:10 How My Family Came into Poultry in 1965
07:01 Scope for Poultry in the Next 20 Years
09:08 The Dirty Side of Poultry (Litter, Bio CNG)
13:00 Template to Start a Poultry Farm (Contract Farming)
17:33 Growing Demand in India
20:40 Which Egg to Eat (White, Brown or Free Range)
27:27 Poultry Big Picture - Genetics, Layer vs Broiler vs Naatu Kodi, Meat Processing
40:01 Chicken 65 Story - Genetic Selection, Feed Quality & Environment
42:54 Misconceptions: Steroids & Hormones
45:33 How are Antibiotics Used? - Growth Promotion, Prophylactic & Genuine Need
50:36 Indian Poultry Statistics - Production, Consumption & Employment
57:52 Processed Egg Products - My Contributions
1:03:33 Origin of Hen (T-Rex Direct Descendent)
1:06:40 Carbs vs Proteins
1:10:32 3 Stages of Processing Chicken
1:15:02 My Role in IEC (International Egg Commission)
1:20:57 Is Egg Veg or Non-veg?
1:25:32 Entrepreneurship in Poultry Industry

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