Beyond Keywords The Evolution of SEO in the Age of AI

Ever feel like SEO is a mysterious black box? You're not alone. In this episode, we're pulling back the curtain on search engine optimization with Jason Berkowitz, founder and CEO of Break the Web.


Jason shares his refreshing approach to SEO that puts users first and demystifies the process for in-house marketing teams. He explains why old-school tactics like keyword stuffing are out, and how focusing on solving real customer problems leads to better rankings.
Key Insights on Modern SEO

• Why light roast coffee packs more caffeine than dark (who knew?)
• The evolving role of link building in 2024 and beyond
• How to balance engaging content with search optimization
• Smart ways to leverage AI for SEO without losing the human touch


Jason also weighs in on the future of search, including voice and AI-powered tools. He offers a bold prediction on where SEO is headed and how content creators can stay relevant.
Actionable Takeaways:

• Focus on middle and bottom-funnel content to drive conversions
• Let data guide your SEO strategy, not shiny object syndrome
• Integrate SEO with other marketing initiatives for maximum impact
• Adapt your content for emerging tech like voice search


Whether you're an SEO newbie or a seasoned pro, you'll come away with fresh perspectives to level up your organic search game. So grab your favorite brew (light roast, anyone?) and get ready for some caffeinated SEO wisdom!


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