Calvin Lammers: Building out of the box brand collaborations | Growth Sessions Podcast
Автор: Perpetua
Загружено: 2023-02-15
Просмотров: 70
In this episode, Adam chats with Calvin Lammers, an omnichannel emerging CPG brand leader, on his takes on brand collaborations and the art of “drop culture.” They discuss how to reach audiences efficiently, leveraging User Generated Content for OLV ads, and the power of an “absolutely gangbusters” operational team to building successful eCommerce businesses. Calvin also shares his takes on the interconnectivity of retail media, DTC and marketplaces as the key structural components of growing a brand.
This is Growth Sessions, a podcast to fuel your eCommerce growth.
Listen and subscribe on Apple Podcasts, Spotify, or wherever you listen.
http://growthsessions.perpetua.io
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