Fishing Trends, Development, and Innovation with Dan Quinn

Dan Quinn, a well-known figure in the fishing industry, plays a crucial role at Rapala and its family of brands, which includes Rapala, VMC, Sufix, Crush City, Williamson, Storm, and Thirteen. As a product development director, pro staff manager, and media liaison, Dan's work bridges the gap between on-the-water experience and the lures that eventually find their way into tackle boxes across the globe.

His role is as exciting as it is demanding—spending time fishing with elite anglers, tracking trends in the field, and relaying those insights to product engineers. The goal? Develop tools that help anglers catch more fish and build confidence with every cast.

Thanks to Dan Quinn’s insights, it’s clear that Rapala isn’t just keeping up with the times—they’re helping shape the future of fishing. Whether you’re a weekend warrior or a tournament angler, there’s something in their lineup—backed by thoughtful design, rigorous testing, and real angler feedback—that will help you catch more fish and have more fun doing it.


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