Myleene Klass’s Food Empire Just Collapsed: The £348,000 My Supper Hero Disaster

💔 Myleene Klass’s Luxury Food Brand Collapses: What Really Happened to My Supper Hero

Myleene Klass’s luxury meal delivery company, My Supper Hero, has officially gone into liquidation, leaving over £348,000 in unpaid debts and sparking debate across the UK business scene.

Launched during the pandemic, the brand promised restaurant-quality meals at home, think lobster vermicelli, chateaubriand and other fine-dining dishes delivered to your door. It looked like a lockdown success story. But by 2025, the numbers stopped adding up.

So, what went wrong?
Even with celebrity backing, glossy branding, and sustainability goals, My Supper Hero could not survive the post-pandemic shift. As restaurants reopened and inflation squeezed spending, demand for premium meal kits fell sharply. The glamour stayed but the grit was missing and the business ran out of runway.

This is more than just one company’s downfall. It is a cautionary tale about influencer-led startups in Britain. When the hype fades, the market decides. Fame can build awareness but not always longevity.

📉 Key Takeaways
• Officially in liquidation as of 2025
• Debts totalling £348,000+
• Founded during lockdown by Myleene Klass and partners
• Offered luxury meal kits, lobster, chateaubriand, etc.
• Demand collapsed post-pandemic amid inflation and reopened dining
• Highlights the risk of celebrity-backed business models

🕒 Chapters
00:00 – The Fall of My Supper Hero
00:12 – How It All Began in Lockdown
00:31 – What Went Wrong in 2025
00:54 – The Reality of Influencer Startups
01:08 – Lessons for UK Entrepreneurs
01:28 – Final Thought & Call to Action

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💬 What do you think
Was My Supper Hero a victim of bad timing or bad strategy? Drop your thoughts below.

⚠️ Disclaimer
This video is for educational and informational purposes only. It is not financial advice. Information is verified and accurate as of November 2025. Always check official sources before making financial or business decisions.

#MyleeneKlass #MySupperHero #UKBusiness #StartupNewsUK #CelebrityBusiness #Liquidation #UKStartups #MoneyUK

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