How an 18-Year Software Firm Gets Daily CEO Calls [Case Study]

"I wish we had started earlier, honestly."

That's what Marco Tonti CEO of Softon Digital, says now—after over a year of daily qualified calls transforming his software development company's growth trajectory.

His 18-year-old firm has worked with IBM, Walmart, Samsung, and Spirit Airlines. With 100+ engineers across Latin America serving US clients, they weren't struggling. But they weren't growing intentionally either.

THE BEFORE STORY

For years, they relied on SEO and inbound referrals. When they tried outbound, they hired a pay-per-appointment service. The result? Maybe two meetings per month. Sometimes the prospect on the call wasn't even the right person. They were paying for quantity, not quality.

"It was good, but..." Marco trails off. The implication is clear—it wasn't good enough.

THE SHIFT

When they partnered with Neurogrowth, everything changed and fast.

"I don't remember if it was the exact first month, but it was very quick," Marco recalls. "Once we selected the target clients, within days, the first campaigns were up and running. We started getting calls immediately."

Now? He has at least one qualified call every single day. Most days, multiple calls. The calendar fills itself.

"Almost all my meetings now come from Neurogrowth's campaigns," he says.

THE PARTNERSHIP MODEL

Here's what makes this different from typical appointment-setting case studies: Marco isn't claiming every call turns into immediate revenue.

Instead, they focus on building strategic partnerships and alliances. Sometimes there's no immediate business. But these are people with extensive networks. Opportunities emerge over time.

"Even when nothing happens right away, we build a good relationship," Marco explains. "We follow up with newsletters, and they remember us when they need something."

This honest approach—acknowledging that enterprise sales take time—is exactly what sophisticated software buyers respect.

THE IMPLEMENTATION REALITY

What does the actual process look like?

Neurogrowth's team handles everything. When a meeting is booked, it goes directly into Marco's calendar. They check his availability, schedule the call, and provide background on the prospect. He just shows up.

There's a weekly call every Monday to review leads and optimize campaigns. When something isn't performing, they adjust it. When something works, they double down.

"There's constant communication," Marco notes. "In fact, I'm usually the one running behind—they're always following up with me about reports and making sure I'm seeing the progress."

THE COMPARISON

Before Neurogrowth: Two meetings per month from a pay-per-appointment service. Lower quality prospects. Limited control.

With Neurogrowth: Daily qualified calls. Higher lead quality AND higher quantity. True partnership focused on long-term pipeline building, not just appointment metrics.

"With Neurogrowth, there are more meetings, and the type of clients we've defined together..." Marco pauses. "When we finally locked in the right ICP that generates lots of meetings—and positive meetings too—that's when things really took off."

THE REGRET

When asked about his biggest takeaway, Marco laughs.

"The only complaint is that we didn't start earlier. Really. The calendar filled up with calls, opportunities emerged, we've closed several deals. I wish we had started sooner, honestly."

For a company that's been in business for 18 years and worked with Fortune 500 clients, that's a telling admission.

THE VISIBILITY FACTOR

Beyond the meetings themselves, Marco values the transparency. Regular reporting shows exactly what's happening with campaigns. He can see the progress, make informed decisions, and understand ROI clearly.

WHO THIS STORY IS FOR

If you're running a tech-enabled company and you've tried client acquisition services that deliver low-quality meetings...

If you're tired of paying per appointment only to waste time on unqualified prospects...

If you have ideas about scaling outbound but lack the hands or time to execute properly...

If you want a partnership approach that builds long-term relationships, not just books one-time calls...

This case study shows what's possible when you prioritize quality targeting, honest expectations, and sustained collaboration.

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RELATED TOPICS
B2B lead generation, software development partnerships, outbound marketing strategy, appointment setting alternatives, enterprise sales, LATAM software companies, strategic alliances, business development, quality leads, partnership marketing, nearshore development, B2B sales strategy, software partnerships, outbound campaigns, Neurogrowth case study

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DISCLAIMER
Results shown are specific to this company's market positioning and implementation. Your results will vary based on your ideal customer profile, market conditions, and execution quality. This is not a guarantee of specific outcomes..