Conjoint Analysis Explained Using Excel | Marketing Analytics Tutorial
Автор: Manjil Prasai
Загружено: 2025-12-21
Просмотров: 2
This video explains Conjoint Analysis using an Excel-based case study from a Natural Soap Company. The tutorial demonstrates how marketers use conjoint analysis to evaluate customer preferences by analyzing product attribute trade-offs such as price, fragrance, ingredients, color, and guarantees. The video walks through the structure of the conjoint design, customer rankings, and how these rankings translate into marketing insights. It highlights how businesses can use conjoint analysis to optimize product features, pricing strategies, and market positioning. This tutorial is designed for students and marketing professionals looking to understand how data-driven techniques support strategic decision-making.
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