Amazon Ads Placement Adjustments: Stop Wasting Ad Spend on Low Converting Placements

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Learn how to optimize your Amazon advertising campaigns through strategic placement adjustments and bid management. This tutorial shows you exactly how to funnel traffic to your most profitable ad placements while reducing wasted spend on underperforming locations.

Amazon PPC placement adjustments are one of the most overlooked optimization strategies that can dramatically improve your advertising ROI. Many sellers waste significant budget on rest of search and product page placements that convert poorly, while missing opportunities to maximize their top of search performance.

In this step-by-step guide, you'll see real campaign data showing how top of search placements often deliver the highest conversion rates and click-through rates. I'll demonstrate the exact process of placement isolation (also called placement funneling) using a custom calculator to determine precise bid adjustments.

The method involves strategically increasing top of search bid adjustments while simultaneously decreasing base bids to maintain the same effective CPC for your best-performing placements. You'll learn why gradual changes in 10-20% increments work better than dramatic adjustments, especially for high-volume accounts.

This Amazon advertising optimization technique works for both sponsored products and sponsored brands campaigns. Whether you're running single keyword campaigns or broader targeting, the placement adjustment strategy can help you reduce Amazon advertising cost while improving conversion rates.

The video includes a practical calculator demonstration showing how to move from 30% to 70% top of search placement adjustments while maintaining bid efficiency. You'll also see how to handle rest of search and product page placements to prevent traffic loss during the optimization process.

Contents:
0:00 Introduction to placement adjustments and common audit findings
0:47 Why top of search placements typically outperform other locations
1:20 Step-by-step placement isolation strategy using bid adjustments
2:00 Calculator demonstration for precise bid change calculations
3:25 Gradual implementation approach with 10-20% increments
4:30 Alternative strategies for rest of search and product page optimization
5:13 Final recommendations for placement adjustment optimization

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