S3 E2 | How Boxycharm Revolutionized The Beauty Box Industry | From The Founder

Joe Martin went from a struggling college student, to creating the largest full-size beauty-box in the world. How did Joe break into the makeup industry, and what did he do to turn Boxycharm into a leading beauty company? Find out in this all-new episode of From the Founder!

***Note from the producers: This episode was filmed in June 2021. Joe is no longer apart of Boxycham/BFA.

We cant wait to see what Joe tackles next, and you can be sure the From The Founder team will be there to update you on his journey.

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This episode has been sponsored by Adina's Jewels.

Growing up in NYC, Adina always had a love for fashion and accessories. During college, designing and curating jewelry quickly became her favorite hobby. From this love of jewelry, Adina founded Adina’s Jewels, named after her late grandmother. As her designs started making an impact in the NYC area, she turned to her mother and brother to help make Adina’s a household name. Adina’s has since become known for their unique, trendy jewelry at an affordable price. You can shop Adina’s online at www.adinasjewels.com or at their Soho flagship located at 68 Prince Street. You can find them on Instagram at   / adinas.jewels