How Minimalist is DISRUPTING India’s Skincare Market | GrowthX Wireframe

Minimalist makes more than ₹360 crores in revenue and has brought a skincare wave in India’s ₹16,000 Crore market. A startup that made ₹100 crores in just 8 months of inception by creating loyal fans all across the country in a short period of time. Let’s dive into the major insights that Minimalist cracked to create a skincare cult.

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Timestamps👇
00:00 - 00:45: Intro
00:45 - 02:15: How it started
02:15 - 05:15: Spotting Category Creation
05:17 - 07:59: Solving for Trust
05:17 - 10:43: Solving for Access

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