Patient Engagement Explainer

This explainer video was created for JONES client West Corporation as part of the company’s inbound marketing campaign. The video explains a reactive approach to patient care that, until recently, was the standard – is no longer enough. Today, patient care requires healthcare providers to engage and activate your patients between office visits.

This explainer video was part of the awareness phase of the sales funnel, complementing other content on the same topic, including a white paper, how-to articles, planning template, solution sheet and case studies that take the prospect through every phase of the buyer’s journey.