The Rise & Fall of Smile Direct Club

The Rise & Fall of Smile Direct Club. What happened to Smile Direct Club? Why did Smile Direct Club Shut down? Why did Smile Direct Club go bankrupt? What happens with my smile direct club order? Why did Smile Direct club stop customers from leaving negative reviews? Why did dentists fight back against teeth alignment companies? Today we explore the rise and fall of smile direct club, a telehealth teeth alignment business that was once valued at $9 Billion and has now gone bust. Smile Direct Club went public in 2019 but has failed to make a profit since smile direct club was founded in 2014. Smile direct club faced lawsuits, investigations and patent fights with competitors and regulatory bodies which tarnished their reputation. But how did Smile Direct club go bust and why did Smile Direct Club never make a profit.

Here's How It Happened.

0:00 Smile Direct Club Shutdown
0:35 The Rise of Smile Direct Club
1:20 What caused the decline
2:11 Impact of the pandemic
2:22 Crazy levels of debt
3:10 Media Scrutiny
3:53 What next for SDC customers



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#businessfailure
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